Shift Technologies: Full Mobile App Rebiuld

Overview

I was brought in to help a Shift Technologies, fast-growing automotive marketplace rethink its online car-buying experience. The goal was to increase buyer conversion and re-engagement by redesigning the product from the ground up with modern systems thinking.

Challenge

As the company expanded its product line, leadership needed better visibility into team velocity and outcomes. Manual reporting and unstructured standups created friction between engineering and product, slowing execution.

Approach

Alvin stepped in as a fractional product leader, embedding with both product and engineering to audit workflows, define clear delivery metrics, and streamline sprint planning. He introduced a systemized approach to product operations using Notion, Linear, and Slack automation integrated with internal data dashboards.

Outcome

Delivery speed improved by 35%, cross-team visibility increased, and leadership gained weekly reporting automation. The engagement also established a reusable product framework Shift adopted across all new initiatives.